In Part 1 discussed the 3 elements of online marketing. I also explained the 4 steps that must
be taken to develop meaningful relationships with your customers; know, like,
trust and engage.I ended with my easy to understand definition of branding.
An
effective online presence is imperative in 2014. People search for products,
services, locations and other relevant information online. They buy cars, make
hotel registrations, seek manufacturing services, source drillbits or look for
jobs. If you can’t be easily found, you are not in the game.
A
dynamic, engaging site that loads quickly, is easy to navigate and clearly
demonstrates your products or services will invite visitors to want to learn
more. First impressions are where you start building meaningful relationships
with your customers.
