How To Find Certainty In Uncertain Times

Fine-tune your communication, sales, and branding skills. 

Written by Robyn T. Braley

‘Uncertain’ is the word that best describes the business forecast for fall 2025. The wars in Ukraine, Gaza, and the threat from Iran are at the forefront. Lurking in the background is the question of what China's intentions are towards Taiwan. 

If that wasn't enough, China is now building a coalition with Russia, India, North Korea, and other countries in an effort to undermine U.S. influence. 

Then, there is the big, beautiful word – at least in the minds of some – TARRIFFS. Will they be introduced in new sectors, increased, expanded, reduced, or abolished altogether? Will U.S. courts succeed in declaring Trump-inspired tariffs illegal? Will the cost for businesses and consumers be minimal or substantial?

With the mercurial temperament of U.S. President Donald Trump and his influence on world events, no one knows! With Donald, things can be one way today and change entirely by tomorrow.

Global confidence has been negatively impacted. It can sink to the depths of despair in the morning and soar to euphoric heights by the afternoon, all because of a single social media post from the White House.

All of these combine to dampen the effect on economic forecasts because nothing is certain. And, economic growth depends on predictability.

Control What We Can

The best advice I can offer in these uncertain times is to focus on what you can control. We can’t control most outside influences, but we can control how we respond to them.