Sunday 23 June 2024

Storm Warning! RAT Rain May be in the Forecast

The Florida rat story has a fascinating sponsorship chapter!  

Written by Robyn T. Braley

Tonight is the night! The Stanley Cup will be awarded to whichever team perseveres. The question is! Will the ice surface be covered with orange and blue Oil, or will there be a Rain of Rats?

If Mathew Tkachuk and the Florida Panthers win, it will be rats! If Conner McDavid and the Edmonton Oilers win, it will be rabid fans who have flown 4,120 km on an 8-hour flight to spill onto the ice dressed in colorful orange and blue costumes the minute the final whistle blows. Either way, the cup finals have been the stuff sports legends.  

Rat Legend

As the Florida Panthers emerged from the NHL's Eastern Conference to meet the Western champion Edmonton Oilers in the 2024 Stanley Cup final, the story of the rat storm of 1996 bubbled to the surface.

Do you remember the story? A legend grew out of a single, slightly disgusting act involving a rat! Disgusting, that is, unless you are a fan of rat extermination.

Friday 21 June 2024

Sponsorship Basics: What You Need to Know


Sponsorship can play an important role in your marketing strategies. 

Written by Robyn T. Braley

Do you find sponsorship confusing? If you are a business or community leader, you must understand how and why it works.

I was the sponsorship manager for several years for Alberta's provincial educational TV and radio network, ACCESS NETWORK. Later, with my company, Unimark Creative, I set up and managed client sponsorship funding. Finally, as a Rotarian and community activist, I have helped package sponsorships supporting various projects.

Brand Synergy

You must ask two questions before digging too deeply into sponsorship function or structure.

  1. Is there brand synergy between the sponsor and the cause or event?
  2. What could go wrong?
  3. What would the consequences be? 

The Big Question

Does sponsorship work? That's a good question.

Thursday 28 March 2024

Master the Art of Writing for an Online Audience


Practical ways to help readers better understand what you mean.

Written by Robyn T. Braley

Tips for improving audience engagement when writing emails, social media content and website posts!

We’ve all received them—emails with random subject lines and content that rambles on forever. We’ve all seen Facebook, LinkedIn, Twitter, Blog, or website posts, which are one big blob that is a challenge to read!

Writing online content requires a different approach than writing for essays, reports, magazines or newspapers. What I share will also make information in printed proposals or reports easier to read. 

Why is this Important?

Strong online communication skills are important for leaders and frontline workers. We want to be better understood by others and to better understand them as we exchange ideas online. 

Wednesday 14 February 2024

Make Them Listen! Performance Tips for Speakers

Speaker performance tips to help make your audience listen!

Have you spent hours preparing for an important speech only to have it fail to connect with your audience? Raise your public speaking game by incorporating my performance tips to help engage your audience and leave a lasting impression. 

The worst review any speaker can receive is to be called boring. Creating engaging speech content is the first step to engagement. 

The second step is to bring life to your presentation through performance. What you say is often less important than the way you say it.  

Seven Cs For Success

1. Confidence – preparation, presentation, owning the stage
2. Credibility – being seen as the expert
3. Content – relevant, resonating
4. Connecting – read the room to engage
5. Context – know the room's physical properties
6. Control – microphones, music, slide show, video
7. Communication – putting it all together

Connecting – Reading the Room

Reading the room helps understand the mood of the audience. Non-verbal cues signal whether their emotional level is high or low. When people nap, it's time to adjust your delivery style. 

Other Posts in This Series

Wednesday 6 December 2023

Script Options for Successful Speakers

There's more than one way to format a speech for presentation. What's best for you?

Written by Robyn T. Braley

After your speech is written, you must organize it into a presentation format that suits your style.

Of course, the ideal way to deliver a speech is to memorize it. However, if that’s not for you, there are other delivery methods.

The Last Laugh

As every speaker knows, the path to speaking success is paved with hours of preparation. I learned this principle the hard way.

The first time I spoke before a crowd of 400 people, I was 17 and running to become the President of my High School Student’s Counsel. I aced the debate and won because I told jokes about my opponent. My election victory had nothing to do with visionary thinking or big ideas.

While I won the election, the last laugh was on me. The second time I spoke to that same crowd was one week later. That time, my fellow students expected me to be … well … Presidential.