Why LinkedIn is Key for Building Your Personal Brand

Check out LinkedIn basics. 

Written by Robyn T. Braley

LinkedIn has become one of the most powerful tools for professional growth. It is ideal for those wanting to grow their personal brand and to build meaningful relationships.

 

A recent conversation with a client sums up why LinkedIn has soared to the top of branding must-haves. He observed, “When one of our salespeople cold-calls a prospective client or replies to an email inquiry, before the process goes to the next step, both parties go to LinkedIn for background information about the other person.”

“Relationship-driven marketing is what makes the B2B world go round,” he noted. “Potential customers often check out the LinkedIn profiles of our team before they go to our company website!”

He concluded, “By the time they meet face-to-face, both have learned a lot about each other.” The conversation took place during our meeting about developing consistent LinkedIn profiles for each of his sales and executive team members.

Yahoo! Tips to Help You Survive the Post COVID Calgary Stampede Networking Marathon

Networking happens everywhere at the Calgary Stampede!

Written by Robyn T. Braley 

First impressions are everything. But so are last impressions. Make sure both are the best that they can be! Don't be known as, "That cowboy, cowgirl or buckeroo who ..."

Throwing up on the boss’s spouse during an awkward attempt to hit on him or her is not how you want to be remembered after the companies Stampede barbecue. It's just not!

Stampede is hard to describe to people who have never been there. The Calgary Stampede is more of an all-encompassing, fully engaged experience, than an event confined to a single geographic location. Stampede is close to being spiritual, in a cowboy sort of way. 

For decades the Calgary Stampede was billed as the greatest outdoor show on earth. This year, not so much. 

We don't know what to expect as far as attendance in 2021. There will be thousands, just not many, many thousands for this year's scaled-down version.  

Harsh Realities

Lower attendance and a scaled-down Stampede are not due to a lack of interest. It is because of travel restrictions and the inability for visitors to plan ahead due to the unknowns of COVID that the total attendance will be limited.