Tuesday 31 December 2013

What Makes An Effective Website - the Fundamentals

Part 2 of 2; Online Presence

Written by Robyn T. Braley

In Part 1 discussed the 3 elements of online marketing. I also explained the 4 steps that must be taken to develop meaningful relationships with your customers; know, like, trust and engage.I ended with my easy to understand definition of branding.   

An effective online presence is imperative in 2014. People search for products, services, locations and other relevant information online. They buy cars, make hotel registrations, seek manufacturing services, source drillbits or look for jobs. If you can’t be easily found, you are not in the game.

A dynamic, engaging site that loads quickly, is easy to navigate and clearly demonstrates your products or services will invite visitors to want to learn more. First impressions are where you start building meaningful relationships with your customers.