|William J. McDonald|
Refining Principles and Values Into Plain Language
Written by Robyn T. Braley
Ideas to help you move your business to new levels of success.
Have you created a set of principles and values for your company? Have you shared them with your team? It doesn't have to brain science. In fact, there are powerful examples that have stood the test of time.
What are values and principles? They are guidelines that shape how you and your team act, conduct business, how to treat customers and live-out your mission.
They define who you are. They define your brand. And whether your company or personal brand, your brand is what others think it is!
Sometimes we overthink explaining why we do what we do. We complicate describing who we are and what we want to be known for.