Written by Robyn T. Braley
I know you’ve heard it. Perhaps you’ve even said it. "Forget Social Media. It’s just a passing fad!"
The next time this idea enters your consciousness, take an Aspirin, Tylenol or Advil. Then, lay down and rest until the idea dissolves into visions of kittens or lambs!
Social Media (SM) has brought about the greatest revolution in sharing human knowledge, opinions, observations, visual images and plain old conversations since the invention of the Gutenberg Press.
The longer you postpone launching your company’s social media program, the further behind you will fall. But, social media for business is not the same as for personal use. The rules are different.