Friday, 16 November 2018

The 11 ‘P’s’ You Need to Know for Social Media Success



Written by Robyn T. Braley 


I know you’ve heard it. Perhaps you’ve even said it. "Forget Social Media. It’s just a passing fad!" 


The next time this idea enters your consciousness, take an Aspirin, Tylenol or Advil. Then, lay down and rest until the idea dissolves into visions of kittens or lambs!


Things You Need to Know Before Launching Your Social Media Program for Business


Social Media (SM) has brought about the greatest revolution in sharing human knowledge, opinions, observations, visual images and plain old conversations since the invention of the Gutenberg Press.

The longer you postpone launching your company’s social media program, the further behind you will fall. But, social media for business is not the same as for personal use. The rules are different.

Launching Your Program

I am active on social media. I also speak about social media and develop and manage programs for clients. I am also a Rotarian and operate different platforms for Rotary purposes.

Thursday, 21 June 2018

What You Need to Know When Disaster Strikes

Houses burn during the devastating forest wildfire in
Fort McMurray, Alberta in 2016

Written by Robyn T. Braley

How will you respond on the day the unthinkable happens to your business? There is seldom a warning when an unplanned event like an explosion, fire, flash flood, IT hack, financial crisis, death or pandemic happens.

In many cases, planning for disaster will reduce the impact or even eliminate the risk. Cleaning up the warehouse, properly storing flammable materials, clearing deadwood and debris from around your buildings, providing safety training for the staff or retaining qualified IT specialists are make-sense preventative actions.
 
But, the destruction of “things” is secondary. People’s lives – men, women, children, and families - can be destroyed in an instant. The lives they knew yesterday will never be the same when disaster strikes.

A Crises Communications Plan, even one roughed out on a coffee shop napkin, can save lives, keep your business operating and protect your company's reputation.  

Wednesday, 16 May 2018

You too can be a Garage Sale Guru! Tips for Garage Sale Success

Make more money by following my tips!

Written by Robyn T. Braley, 



Your basement is filled with treasures. Well, you call them treasures. Your family calls them junk. 


There are so many things taking up so much space there is no clear path to – well – anywhere!


The die is cast. A date is chosen and the process of organizing your garage sale begins. 

I must admit it. My wife and I love garage sales. You might even say we are garage sale junkies. Saling has taken us to areas of our city we had never before visited.

We have been known to get up early on a sunny Saturday morning and head for a McDonald’s drive-through. Breakfast sandwiches and large coffees are the perfect fuel for a day of garage sale adventure.

Thursday, 3 May 2018

Unleash the Power of Sponsorship; Maximize your ROI!


Written by Robyn T. Braley 



Sponsorship can add power and energy to your brand. Whether you are motivated by philanthropy, public relations or advertising, understanding the subtleties can result in a sponsorship experience second to none. 

There are four questions every sponsor and organization being sponsored must ask before joining hands to skip down the sponsorship trail.
  1. Is there synergy between your company and the cause or event you are about to sponsor?
  2. What are your goals?
  3. How will you achieve them?
  4. What could go wrong?
What could go wrong indeed! If the goals of your company and the organization you are about to sponsor are not perfectly aligned, trouble may lie ahead. And that is trouble with a capital "T".

Begin by discussing and understanding what each other's expectations are. Are they compatible?

What rights do sponsors have? What are the boundaries?

Wednesday, 31 January 2018

Sold is Not a Four Letter Word. Open Doors to Sales Success!



Written by Robyn T Braley


Wherever you are reading this, look around. Everything you see is made of products that someone sold to someone else. 


Sales is the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending and it's not pretty.

What? Me? Sell?
In a sour economy, some are forced to start their own business when all other job searches have failed. Whatever your new business will be, sales will play a major role.
 
Some companies challenge their entire staff to think 'sales.' Their goal is to motivate staff to be aware of possible opportunities and feed leads to the sales team.