The Perfect Time to Analyze Your Brand is When Times are Tough
Written by Robyn T. Braley
When economies are threatened by international trade uncertainty, unexpected natural disasters, pandemics, domestic unrest or the threat of war, it's time to reassess and realign your brand.
Canada's economy has been impacted by a decline in our petroleum industry. Government, industry and climate change interest groups can't seem to find a compromise that will allow all parties to move forward for the common good.
That has drastically impacted the economies of Canada's prairie provinces in particular. The Alberta government was forced to regulate production in order to protect market prices. Government interference in any market at any time is heresy to the entrepreneurs.