Wednesday, 16 May 2018

You too can be a Garage Sale Guru! Tips for Garage Sale Success

Make more money by following these tips!

Written by Robyn T. Braley, 



Your basement is filled with treasures. Well, you call them treasures. Your family calls them junk. 


There are so many things taking up so much space there is no clear path to – well – anywhere!


The die is cast. A date is chosen and the process of organizing your garage sale begins. 

I must admit it. My wife and I love garage sales. You might even say we are garage sale junkies. Saling has taken us to areas of our city we had never before visited.

We have been known to get up early on a sunny Saturday morning and head for a McDonald’s drive-through. Breakfast sandwiches and large coffees are the perfect fuel for a day of garage sale adventure.

Thursday, 3 May 2018

Unleash the Power of Sponsorship; Maximize your ROI!


Written by Robyn T. Braley 



Sponsorship can add power and energy to your brand. Whether you are motivated by philanthropy, public relations or advertising, understanding the subtleties can result in a sponsorship experience second to none. 

There are four questions every sponsor and organization being sponsored must ask before joining hands to skip down the sponsorship trail.
  1. Is there synergy between your company and the cause or event you are about to sponsor?
  2. What are your goals?
  3. How will you achieve them?
  4. What could go wrong?
What could go wrong indeed! If the goals of your company and the organization you are about to sponsor are not perfectly aligned, trouble may lie ahead. And that is trouble with a capital "T".

Begin by discussing and understanding what each other's expectations are. Are they compatible?

What rights do sponsors have? What are the boundaries?