Thursday 12 June 2014

Why Producing Video Makes Sense

Robyn Braley directing a Unimark video

Lights, Camera, Action

Written by Robyn T. Braley

News flash! Video is a highly effective way to tell your story. Video is the next best thing to being there.

You can look potential customers in the eye and speak directly to them.

The Big Question! Why?

I know what you're thinking. "Hey Rocko, you've stated the obvious. What do you mean video makes such good sense?"

I'm glad you asked. There are millions of videos online. Some are excellent but others are poorly produced and give a negative impression of the brand story their telling. You've seen them!

The key is to ask, "Why!' Why you should go to the trouble and expense of producing a quality video for your organization?