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We didn't design this. We just wish we had! |
Written by Robyn T. Braley
So, you’ve chosen a company name. Now it is time to create a logo. Let’s ask the obvious question. As a start-up, why do you need one?
Easy answer! Your logo will provide instant recognition. People around the world recognize the Nike swoosh as soon as they see it. It is a simple yet brilliant design!
Your goal is to develop an icon that will quickly become the visual image that instantly identifies your company. As a new company, it signals that you are serious about what you are doing.
And, what is a brand? A
brand is what others think it is. Plain and simple.