Designing a New Logo? How to Create One That Won't Suck! Tips!

We didn't design this. We just 
wish we had!

Written by Robyn T. Braley

So, you’ve chosen a company name. Now it is time to create a logo. Let’s ask the obvious question. As a start-up, why do you need one?

Easy answer! Your logo will provide instant recognition. People around the world recognize the Nike swoosh as soon as they see it. It is a simple yet brilliant design!

Your goal is to develop an icon that will quickly become the visual image that instantly identifies your company. As a new company, it signals that you are serious about what you are doing. 

The latest logo created by Unimark is for a new
oil & gas company manufactures an environmentally
sensitive product that eliminates emissions caused by flaring
unwanted vapors into the atmosphere during the refining. 

Loyal Brandit readers know that my constant theme is branding. Everything comes back to the brand.

And, what is a brand? A brand is what others think it is. Plain and simple.