Wednesday 6 July 2016

Great Logos Connect at an Emotional Level!

An effective logo will communicate the essence of your company!

Written by Robyn T. Braley

You’ve chosen a company name. Now it's time to create a logo. Let’s ask the obvious question. As a start-up, do you really need one?

There is an easy answer! Yes!

Your logo will provide instant recognition. People around the world recognize the Nike swoosh as soon as they see it. It is a simple yet brilliant design!

Your goal is to develop an icon that will become the image that instantly identifies your company in the minds of your customers, employees, suppliers, and the community. As a new company, it signals that you are serious about what you are doing. 

This logo was created by Unimark for an oil & gas company that manufactures a product that eliminates unwanted emissions into the atmosphere during refining. 

Loyal Brandit readers know that my constant theme is branding. Everything comes back to the brand.

And, what is a brand? A brand is what others think it is. Plain and simple.