The role of a Media Release in today's world of blended media!
Ideal for promoting across mainstream, online and social media platforms! Part 1 of 2.
Written by Robyn T. Braley
You have exciting news! Your company has just developed a revolutionary new product that will change thousands of lives.
Your assignment is to have hundreds of thousands of people read, see and hear the life-changing news about your innovative new product. Should you choose to accept it, your assignment is to pitch the story to mainstream, online and social media so it can be published, broadcast and posted.
How will you do this? I have a simple answer! Write a media release so well crafted that it will convince global media to tell your story to the masses!
