Thursday, 12 December 2019

Beware The Open Microphone; Lessons from Justin Trudeau, Donald Trump and Naheed Nenshi


Written by Robyn T. Braley


I speak at conferences and do media interviews about social media. I can always depend on athletes, politicians or business leaders to provide fresh examples of what not to do or say in the media. They have been caught on camera saying or doing something silly or offensive. 


Instantly the clip is uploaded to the internet and goes viral. Then it gets worse! TV NEWS Networks pick up the story and broadcast the segment through news cycles around the world. 


Think of it in layman's terms. That wild and crazy guy dancing on the table at the company party to thunderous applause may not play well with upper management or customers watching it in their social media feeds. 


We've all seen posts of racial, sexist, political, or other nasty comments on leaders' social media platforms. As a communication specialist and coach, I teach this simple mantra! 

Thursday, 31 October 2019

Building Resilient Relationships in a World of Toxic Negativity and COVID Quarantines

Form relationships based on character and personality rather than skin colour, 
background, age, gender, wealth or level of education. 

Written by Robyn T. Braley

Are your relationships languishing due to COVID-19? Forming relationships is one thing. Maintaining and developing them is another. 

It takes thoughtful action guided by genuine caring to form life-long friendships. One of the greatest challenges to maintaining strong relationships during the pandemic is the mental state you are in. 

Being confined to your house and not allowed to go out takes a toll. Addictions have soared and the dark cloud of depression has settled on many. Some have given up.  

Meeting in Zoomland doesn't cut it. It's better than nothing but not by much. We hear the term Zoom fatigue as video conferences have become boring and predictable. 


"What can I do?" people ask. When the answer to that question is limited by the protocols of a COVID world, it's easy to answer, "Obviously, nothing!"  

WRONG! Some of the challenges to your mental state may require professional intervention. But for some, engaging with other humans may be the starting point to their COVID survival and eventual recovery. 

There are plenty of ways to maintain current relationships, revitalize old ones, and form new ones. Begin by creating a list of reasons why someone else would be friends with you? What value can you bring to a relationship? 

Sunday, 29 September 2019

Do You Know What Your Body is Saying?


Written by Robyn T. Braley


Body language is a big part of your personal brand.  It's important to understand that because your brand is what others think it is.


 
1. What is your body language saying about you?
2. What subliminal messages do you send?


Why Body Language Matters

Knowing what your body is saying can be the difference between being taken seriously or not. Strong body language speaks to credibility and trust. Shifty eyes, slouching, wild gestures and the failure to listen intently signal the direct opposite.  

Thursday, 26 September 2019

Top 10 Brandit Posts of the Past Year - Branding, Sales, Inspiration



















Every summer I publish the Top 10 Brandit posts for the previous year. Whether you own an established business, are bootstrapping a startup or just looking for a good read, there is something listed below for you. I Am Honored 


More that 70,000 people have read one or more articles since we launched Brandit. Most live in Canada but many are in different parts of the world. 

My goal is to help you grow your business or personal brand. Thank you for your loyalty and placing your trust in my content. Please reTweet or Facebook any you find helpful! Also comment with any ideas the posts give you . 

Thursday, 27 June 2019

15 Reasons Why I am Proud to Be a Canadian


Written by Robyn T. Braley

I can't believe another Canada Day is near. For many Canadians, July 1st is also the official launch of summer. 


Many reading this do not live in Canada. You may have observed that Canadian's aren't usually pushy or loud about being Canadian. However, we feel our patriotism deeply. We just don't always talk about it.

We love our nation and are proud to be Canadians. What moves me the most is listening to the stories of new Canadians – either recent or from decades ago - explaining what it means to be a citizen. It is easy to take for granted the many benefits and blessing offered by our country.   

Thursday, 21 March 2019

Time for a Spring Checkup? 10 Tips to Kick-start Company Growth in Uncertain Times

Spring time is the perfect time for a brand check-up! How is yours performing? 

Written by Robyn T. Braley  

What shape will your business be in by this time next year? Is there risk? Is there reward? 


What steps can you take to make this year the best it can be in spite of economic and political circumstances?


With unpredictable global economies, political and business leaders, many investors lack confidence making future planning is difficult. If you don't have investors to worry about, you have bankers!

However, you can only operate your company based on what you know today! You can hope for a better tomorrow but you can only control what you can control today.

Don’t get me wrong, we have clients who’s businesses are excelling and setting all-time sales records in the midst of a sluggish economy. But we also have clients who are struggling. 

I've written about survival strategies before. Whatever your circumstance, it's never a bad idea to review your brand and marketing performance. Is there a different way to look at your situation? 

1. Begin from Where You Are

A mentor of mine shared this simple but profound truth. ‘Begin from where you are!’ It sounds simplistic, but when you think about it, it makes sense. 

Today you KNOW you have a PROBLEM or OPPORTUNITY. You know that you do or don't have the tools needed to address it. It's that simple. 

Can you MOVE forward based on what you know today about your realities as they are right now? 

  1. What is the problem or opportunity!
  2. What are your strengths?
  3. What are your weakness?
  4. What do you know for certain?
  5. What DON'T you KNOW that you SHOULD?
  6. How will you address that?
  7. What is your plan?