Written by Robyn T. Braley
Businesses leaping into social media may be setting themselves up for disappointment. Don't get me wrong, if your company is not active on social media, time is passing! The key is to do it the right way.
The common question I hear from my clients is, "Where do we start?" There are so many platform choices, social media protocols and other requirements that many business owners decide not to do anything.
I have narrowed down the process to a step-by-step journey. I go back to the basics that will help you make the leap.
All platforms - FaceBook, Twitter, LinkedIn, Instagram, Tic Tok, Blogging - require quality content. In this post, I explain what content is and why it is the engine that drives social media. I will help you identify content that is relevant and will provide value to your customers.