Tuesday 21 January 2014

Part 1 of 5: Why Goal Setting Is Important for Small Businesses

Note to self! Why is goal setting important?

Ideas to help you move your business to new levels of success. 

Written by Robyn T. Braley

Part 1; Why Goal Setting, Part 2; The Leaders Role in Goal Setting, Choosing the Team Part 3; The Right Location for Goal Setting Part 4; Formula for Goal Setting Productivity Part 5; Planning to Achieve Your Goals
2014 promises an economic surge in Canada. Identifying goals and implementing a plan to achieve them will equip your small business to maximize new opportunities. In this post I focus on why goal setting is an important element of brand-building.   
January is traditionally a time for reviewing the past, analyzing the present, and anticipating what will come in the months ahead. We usually come up with a list of goals and abandon them by March. But, hope alone will not make your business dreams real.
Dreamer To Achiever
A clear set of goals brings focus and purpose. They transform you from being a dreamer to an achiever. Goals and a plan to achieve them keep you and your team from being distracted.

Wednesday 8 January 2014

Effective Websites; Realizing Online Potential

Part 1 of 2; Building Your Online Brand

Written by Robyn T. Braley 

I recently spoke to a group of business leaders who asked the question, “What makes an effective website?” Regardless of how new, powerful, dynamic or successful your website is, you will soon be contacted by an “expert” who will tell you it sucks. What is fact and what is fiction?

A few weeks ago a client told me how frustrated he was with the number of email and telephone contacts he receives from people who speak an unfamiliar language. I call it webschpeak. He had no idea what they were saying. Mind you, he has a distinct Newfoundland twist to his words. I suspect they didn’t understand him either.