|Re-branding the Cow|
Nine Indicators it's Time to Rebrand
Written by Robyn T. BraleyI am still asked the question at my seminars about branding or communication. “What exactly is a brand?”
The question often comes from older people who think "brand" refers only to a product. On the other side, similar questions come from younger people who are confused by the overuse of the term.
I’m not surprised. The word is thrown around in different ways and in different contexts. No wonder there is confusion.