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| Houses burn during the devastating forest wildfire in Fort McMurray, Alberta in 2016 |
Written by Robyn T. Braley
How will you respond on the day the unthinkable happens to your business? There is seldom a warning when an unplanned event like an explosion, fire, flash flood, IT hack, financial crisis, death or pandemic happens.
In many cases, planning for disaster will reduce the impact or even eliminate the risk. Cleaning up the warehouse, properly storing flammable materials, clearing deadwood and debris from around your buildings, providing safety training for the staff or retaining qualified IT specialists are make-sense preventative actions.
But, the destruction of “things” is secondary. People’s lives – men, women, children, and families - can be destroyed in an instant. The lives they knew yesterday will never be the same when disaster strikes.
A Crises Communications Plan, even one roughed out on a coffee shop napkin, can save lives, keep your business operating and protect your company's reputation.
