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Written by Robyn T. Braley
‘Uncertain’ is the
word that best describes the business forecast for fall 2025. The war in
Ukraine, the fragile peace in Gaza, and the threat from Iran are at the forefront. Lurking in the
background is the question of what China's intentions are towards Taiwan.
If that wasn't enough, China is now building a coalition with Russia, India, North Korea, and other countries in an effort to undermine U.S. influence.
Then, there is the
big, beautiful word – at least in the minds of some – TARRIFFS. Will they be introduced in new sectors,
increased, expanded, reduced, or abolished altogether? Will U.S. courts succeed in declaring Trump-inspired tariffs illegal? Will the cost for
businesses and consumers be minimal or substantial?
With the mercurial
temperament of U.S. President Donald Trump and his influence on world events,
no one knows! With Donald, things can change dramatically from one day to the next.
Global confidence has been negatively impacted. It can sink to the depths of despair in the morning and
soar to euphoric heights by the afternoon, all because of a single social media
post from the White House.
All of these combine to dampen the effect on economic forecasts because nothing is certain. And, economic growth depends on predictability.
Control What
We Can
The best advice I
can offer in these uncertain times is to focus on what you can control. We
can’t control most outside influences, but we can control how we respond to
them.