Wednesday, 6 November 2013

Create a Crisis Communication Plan! What You Need to Know

Robyn Braley Speaks at BUILDEX Calgary

Answer these important questions before the unthinkable happens! 

Written by Robyn T. Braley - Recently Updated

I speak at business conferences about various aspects of communications and branding. My presentation, 'Crisis Communication; Managing the Risk' always draws a crowd. 

Why? Having a plan is usually ... shall we say ... in the big picture plan ... but is often put aside due to more pressing issues. However, a well-written plan is the one thing that could save property, resources, and, most importantly, lives when disasters strike. 

Canmore, Alberta floods of 2013

In my session, I show images of recent Canadian disasters that forever changed thousands of lives in a few short hours. 

The photos are sobering. The audience becomes very, very quiet.

After showing photos of the 2013 flood in Canmore, Alberta, a man raised his hand. He pointed out his house in one of the images. Due to the rapid erosion of the riverbank, it had been on the brink of collapsing into the raging waters.

Disaster Knows no Boundary

A crisis can strike at any time to anyone in anyplace. Disaster respects no person and knows no boundary.