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Robyn Braley Speaks at BUILDEX Calgary |
Answer these important questions before the unthinkable happens!
Written by Robyn T. Braley - Recently Updated
I speak at business conferences about various aspects of communications and branding. My presentation, 'Crisis Communication; Managing the Risk' always draws a crowd.
Why? Having a plan is usually ... shall we say ... in the big picture plan ... but is often put aside due to more pressing issues. However, a well-written plan is the one thing that could save property, resources, and, most importantly, lives when disasters strike.
In my session, I show images of recent Canadian disasters that forever changed thousands of lives in a few short hours.
The photos are sobering. The audience becomes very, very quiet.
After showing photos of the 2013 flood in Canmore, Alberta, a man raised his hand. He pointed out his house in one of the images. Due to the rapid erosion of the riverbank, it had been on the brink of collapsing into the raging waters.The photos are sobering. The audience becomes very, very quiet.