Creating a Company Crisis Communication Plan; What You Need to Know

Robyn Braley Speaks at BUILDEX Calgary

Questions that must be answered before the unthinkable happens. 

Written by Robyn T. Braley

Updated May, 2016

I speak at business conferences about various aspects of communications and branding. My presentation, 'Crisis Communication; Managing the Risk' always draws an overflow crowd. 

Why? Having a plan is usually ... shall we say ... in the big picture plan ... but is often put aside due to more pressing issues. However, a well written plan is the one thing that could save property and, most important, lives when disasters strike. 

Canmore, Alberta floods of 2013

In my seminar, I show images of recent Canadian disasters that forever changed thousands of lives in a few short hours. 

The photos are sobering. The audience becomes very, very quiet.

After showing photos of the 2013 flood in Canmore, Alberta, a man raised his hand. He pointed out his house in one of the images. Due to the rapid erosion of the river bank, it had been on the brink of collapsing into the raging waters.

Disaster Knows no Boundary

A crisis can strike at any time to anyone in anyplace. Disaster knows no boundaries.