|Robyn Braley directing a Unimark video|
Written by Robyn T. Braley
News flash! Video is a highly effective way to tell your story. Video is the next best thing to being there.
You can look potential customers in the eye and speak directly to them.
I'm glad you asked. There are millions of videos online. Some are excellent but others are poorly produced and give a negative impression of the brand story their telling. You've seen them!
The key is to ask, "Why!' Why you should go to the trouble and expense of producing a quality video for your organization?
I never “sell” any marketing option to my clients until I determine what their needs are. Then I recommend a tool that will best solve their problem. Video has become a go-to marketing tool because it can solve a variety of problems and can be used in multiple applications across many platforms.
All About Story
Effective brands tell stories. Video condenses pages of written information into a 2-3 minute script. Incorporating keywords to make rank on search engines only adds to the marketing value.
Once you reach that level of connection, there is a good chance they will want to engage and interact with your brand. In other words, video allows viewers to assess whether they would feel comfortable taking action and doing business with you.
Music creates mood and feeling. Because I am also a songwriter, Unimark Creative often creates original music for our production. Original music, written specifically to synchronize with the visual story, adds energy and power.
Sight and sound combine to stimulate a series of feelings that connect to your brand by telling your story in a manner that is engaging, bright, positive, and informative.
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