To prepare for times of uncertainty, finetune your basic
communication, sales, and branding skills.
‘Uncertain’ is the word that best describes the business forecast for fall 2025. The wars in Ukraine, Gaza, and the threat from Iran are at the forefront. Lurking in the background is the question of what China's intentions are towards Taiwan. All of this has a dampening effect on economic forecasts.
Then, there is the
big, beautiful word – at least in the minds of some – TARRIFFS. Will they be introduced,
increased, expanded, reduced, or abolished altogether? Will the cost for
businesses and consumers be minimal or substantial?
With the mercurial
temperament of U.S. President Donald Trump and his influence on world events,
no one knows! With Donald, things can be one way today and change entirely by
tomorrow.
Global confidence
is negatively impacted. It can sink to the depths of despair in the morning and
soar to euphoric heights by the afternoon, all because of a single social media
post from the White House.
