How to Sell Even When You Think You Can't

The first step to sales success is to believe you can do it!

Written by Robyn T Braley

Wherever you are reading this, look around. Everything you see is made of products that someone sold to someone else. 

Further, sales professionals with a variety of personality types sold them. Undoubtedly, there were some just like you. They didn't think they could sell. A variety of circumstances led them to the profession. 

Sales are the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending, and it's not pretty.

What? Me? Sell?

In a sour economy, some are forced to start their own business when their job searches have failed. Others may have a 'big idea' but fear having to sell it. Regardless of the reason for starting your new business, sales will play a crucial role.

 
Some companies create a sales culture by challenging their entire staff to think 'sales.' Their goal is to motivate staff to be aware of new client opportunities and feed leads to the sales team.