Media releases play an essential role in the world of blended media.
A media release is ideal for promoting across mainstream, online and social media platforms! Use it to tell your story and promote company news, new products or services, or special events like anniversaries, grand openings, new hires and more. Most of all, a media release is an excellent way to reveal your 'Big Beautiful Idea.'
Written by Robyn T. Braley
You have exciting news! Your company has just developed a revolutionary new product that will change thousands of lives.
Your assignment is to have hundreds of thousands of people read, see and hear the life-changing news about your innovative new product. Should you choose to accept it, your assignment is to pitch the story to mainstream, online, and social media outlets so it can be published, broadcast, and posted.
How will you do this? I have a simple answer! Write a media release so well-crafted that it will convince global media to tell your story to the masses!
Part 1 tells you why it makes sense. Part 2 will outline the mechanics of writing one.
