 |
| Fragile economies require extra effort to protect your brand. |
Written by Robyn T. Braley
Are you feeling the pressure of an uncertain world? Are you feeling that your brand is under attack by overwhelming forces?
This post is the second edition, offering simple branding ideas that will help you counter the machinations of Donald Trump and the economic impact of tariffs. Mix in uncertainty brought by the wars in Ukraine and Gaza, and threats from China, Iran, Russia, and North Korea.
It's the Real Thing
While the tone of this post is positive, the reality is
that for some organizations, the challenge ahead will be to survive. For
others, the future may be bleak because access to your customer base has been cut
off through the imposition of tariffs.
To be blunt, there are only so many things you can do
because what you face is beyond your control. That doesn't mean you surrender.
There are steps you can take to fight back against the odds.
Please read my previous post How To Find Certainty In Uncertain Times
I have found that energy creates energy. Just doing
something – anything - can provide the place to start. And just starting, can
build momentum on your path to growth. In other words, you begin climbing the
mountain by taking the first step.
