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Fragile economies require extra effort to protect your brand.
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Written by Robyn T. Braley
Are you feeling the pressure of an uncertain world? Do you feel like your brand is under attack from overwhelming forces?
This post is the second edition, offering simple branding
ideas that will help you counter the machinations of Donald Trump and the
economic impact of tariffs. Mix in uncertainty brought by the wars in Ukraine
and Gaza, and threats from China, Iran, Russia, and North Korea.
Will peace between Gaza and Israel hold? What will that mean going forward?
Leaders Under Pressure
As a leader, you must monitor global events and attempt to predict their impact on your organization.
- Tariffs
- Political turbulence
- Natural disasters
- Wars in faraway places
It's the Real Thing
While the tone of this post is positive, the reality is
that for some organizations, the challenge ahead will be to survive. For
others, the future may be bleak because access to your customer base has been cut
off through the imposition of tariffs. It takes time to pivot and develop a new customer base.
To be blunt, there are only so many things you can do
because what you face is beyond your control. That doesn't mean you surrender.
There are steps you can take to fight back against the odds.
I have found that energy creates energy. Just doing
something – anything - can provide the place to start. Just starting out, you can
build momentum on your path to growth. In other words, you begin climbing the
mountain by taking the first step.
