Wednesday, 16 May 2018

You too can be a Garage Sale Guru! Tips for Garage Sale Success

Make more money by following my tips!

Written by Robyn T. Braley, 



Your basement is filled with treasures. Well, you call them treasures. Your family calls them junk. 


There are so many things taking up so much space there is no clear path to – well – anywhere!


The die is cast. A date is chosen and the process of organizing your garage sale begins. 

I must admit it. My wife and I love garage sales. You might even say we are garage sale junkies. Saling has taken us to areas of our city we had never before visited.

We have been known to get up early on a sunny Saturday morning and head for a McDonald’s drive-through. Breakfast sandwiches and large coffees are the perfect fuel for a day of garage sale adventure.

Wednesday, 31 January 2018

How to Sell Even When You Think You Can't


The first step to sales success is to believe you can do it!


Written by Robyn T Braley


Wherever you are reading this, look around. Everything you see is made of products that someone sold to someone else. 


Further, sales professionals with a variety of personality types sold them. Undoubtedly, there were some just like you. They didn't think they could sell. A variety of circumstances led them to the profession. 

Sales are the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending, and it's not pretty.

What? Me? Sell?
In a sour economy, some are forced to start their own business when their job searches have failed. Others may have a 'big idea' but fear having to sell it. Regardless of the reason for starting your new business, sales will play a crucial role.
 
Some companies create a sales culture by challenging their entire staff to think 'sales.' Their goal is to motivate staff to be aware of new client opportunities and feed leads to the sales team.

Wednesday, 4 October 2017

Network Your Way to Success


A solid handshake can be the first step towards forming a relationship. 

Written by Robyn T. Braley


I’ve said it before and I’ll say it again. I’m a habitual networker. I just can’t stop. I network everywhere I go.

Why? Because I have made business connections that resulted in signing contracts at every kind of event you can name.

The purpose of networking is not to collect a pocket full of business cards. It is to connect and begin a conversation that will lead to forming some level of meaningful relationship.

The biggest reason I love networking is that I love people. The synergy created by the buzz in a room full of people at a conference is energizing. 

As we learned through COVID, engaging online is totally different than engaging with others live and in-person. 

Networking is an inexpensive but highly effective marketing tool. It is a great way to build your personal or company brand.


For some, networking is natural and easy. For others, it is one of the most frightening exercises you can imagine.

Wednesday, 30 August 2017

Engage Readers with Formatting Tips for Online Writing

Format your Blog, LinkedIn, FaceBook posts and Website pages
for better engagement!


Written by Robyn T. Braley

Writing online content requires a different approach than writing for essays, reports magazines or newspapers.

Content that effectively tells your story and engages readers requires thought and crafting. Short is always good, but not at the expense of meaning. 

It wasn't long ago that social media experts were adamant that blog posts should never be more than 500 words long. They didn't believe people would read longer articles.

That has changed. The general rule of thumb today is to write as much content as you need to tell your story. 

Thursday, 17 August 2017

Basic Business Communications Principles Deliver Results



Interview with Robyn T. Braley and other industry experts 


A fun part of my business is being interviewed by various radio show hosts, podcast producers, TV news reporters and magazine or newspaper writers. My expertise ranges from business and personal branding topics to community service and politics. 


After speaking at Buildex Vancouver earlier this year I was contacted by a writer doing a story for the Journal of Commerce about business communications basics. How could I say no?



Robyn delivering a sold-out keynote address at Buildex Edmonton


The article focuses on person-to-person, mainstream media and social media communications tips. The Journal of Commerce is a leader in delivering essential construction news and other relevant information to Western Canada’s construction marketplace. 

The magazine is published twice weekly and is available in hard copy and online. The Journal of Commerce has been a trusted resource for over 100 years. 

It's always cool reading, watching or listening to an interview you've done as soon as it is published or goes to air. As I read this story when it came out, I learned a couple of new things from others who were quoted.